RANKED HIGHEST BY J.D. POWER IN 2016
Kia has ranked highest in the J.D. Power 2016 U.S. Initial Quality StudySM (IQS), becoming the first mass-market brand in 27 years to lead the industry’s ranking!
J.D. Power is a global marketing information services company that provides performance improvement, social media, and customer satisfaction insights and solutions, primarily in the automotive world.
About the Study: The 2016 U.S. Initial Quality Study examines problems experienced by new vehicle owners during first 90 days of ownership. Initial quality is determined by the number of problems experienced per 100 vehicles with a lower score reflecting higher quality.